OFFICIAL MUSIC VIDEO

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Sure, there's some editorial and other manipulations going on with Bruno Mars' singular dance extravaganza that is the "That's What I Like" video — not to mention all the animated filigrees — but we should also recignize that Bruno is indeed capable of much more than your average pop star, and it's not such a stretch to envision him doing these moves harder, better, faster, stronger than anyone else. Bruno Mars keeps it simple but utterly captivating for the video for That’s What I Like, directed by Jonathan Lia and Mars: he commands the screen from start to finish, with some hand-drawn animations relating to the lyrics adding the only flourishes to the natural Mars charisma and fancy footwork. There is another element that gives Bruno's dancing a special kinetic quality. Lia filmed him performing to the audio track played at half it's normal speed - so the single take video was nearly eight minutes long. Then Lia played back the footage at 200% that speed to achieve a delightfully surreal effect. Yes, it's the same effect as Garth Jennings used in Vampire Weekend's A Punk video all those years ago, and it turns out it also works very well with a bone fide pop showman like Mars. And, according to Jonathan Lia, it all came about by accident. “It was originally written as a completely different concept," he says. "We held a test shoot in LA, and weren’t getting what we wanted. So we turned off all the lights except one and he just danced; it was magical and we immediately knew that was the video.” The literal approach to the choreography allowed Lia and Mars to map out a few of the animations prior to filming, however purposely left some frames unplanned to see what would best support the visuals in post. The team at GenPop in Los Angeles expertly handled the scope of animation work. “This was very much a true co-direction,” says Lia. “Bruno is one of the most humble yet invested artists I’ve ever had the pleasure to work with. Despite his hectic schedule, he was involved every single step of the way. This video was very much a vehicle to just let Bruno be Bruno – you don’t need anything else.”

Song Lyrics:

Hey, hey, hey
I got a condo in Manhattan
Baby girl, what's hatnin'?
You and your a*s invited
So gon' and get to clappin'
Go pop it for a pimp, pop-pop it for me
Turn around and drop it for a pimp, drop-drop it for me
I'll rent a beach house in Miami
Wake up with no jammies (nope)
Lobster tail for dinner
Julio serve that scampi
You got it if you want it, got, got it if you want it
Said you got it if you want it, take my wallet if you want it, now

Jump in the Cadillac
(Girl, let's put some miles on it)
Anything you want
(Just to put a smile on you)
You deserve it baby, you deserve it all
And I'm gonna give it to you

Cool jewel be shining so bright
Strawberry champagne all night
Lucky for you, that's what I like, that's what I like
Lucky for you, that's what I like, that's what I like
Sex by the fire at night
Silk sheets and diamonds all white
Lucky for you, that's what I like, that's what I like
Lucky for you, that's what I like, that's what I like

I'm talkin' trips to Puerto Rico
Say the word and we go
You can be my freaka
Girl, I'll be a fleeko, mamacita
I will never make a promise that I can't keep
I promise that your smile ain't gon' never leave
Shopping sprees in Paris
Everything twenty-four karats (twenty-four karats)
Take a look in that mirror (take a look)
Now tell me who's the fairest
Is it you? (is it you?) is it me? (is it me?)
Say it's us (say it's us) and I'll agree, baby

Jump in the Cadillac
(Girl, let's put some miles on it)
Anything you want
(Just to put a smile on you)
You deserve it baby, you deserve it all
And I'm gonna give it to you

Cool jewel be shining so bright
Strawberry champagne all night
Lucky for you, that's what I like, that's what I like
Lucky for you, that's what I like, that's what I like
Sex by the fire at night
Silk sheets and diamonds all white
Lucky for you, that's what I like, that's what I like
Lucky for you, that's what I like, that's what I like

You say you want a good time
Well here I am baby, here I am baby
Talk to me, talk to me, talk to me
Talk to me, tell me what's on your mind
What's on your mind
If you want it, girl, come and get it
All this is here for you
Tell me baby, tell me, tell me baby
What you tryna do

Cool jewel be shining so bright
Strawberry champagne all night
Lucky for you, that's what I like, that's what I like (that's what I like)
Lucky for you, that's what I like, that's what I like
Sex by the fire at night
Silk sheets and diamonds all white
Lucky for you, that's what I like, that's what I like (that's what I like)
Lucky for you, that's what I like, that's what I like


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