OFFICIAL MUSIC VIDEO

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February 27 is the urban radio "impact date" for Russ' "new" single "Losin Control"... which was originally released on November 9, 2015. Confused? Allow me to explain further. Later this month, Russ' label, Columbia Records, will push "Losing Control," the follow-up to his Gold-certified "What They Want," to urban radio stations across the country. While "Losin Control" is certainly not new—to date, it has accumulated 13.8 million streams on SoundCloud, 26 million streams on Spotify and 15.8 million views on YouTube—when Russ signed a 50/50 profit split deal with Columbia in 2016, he knew then that with the label's resources and ability to work a record to radio, the single—much like "What They Want"—would have a great chance to "hit" with listeners not already familiar with his music. "The second I partnered with them, I said, 'Take "What They Want" and "Losin Control" to radio because they're hits,'" Russ explained via e-mail. "While my fanbase has heard them, the radio audience hasn't." Contrast that sentiment with someone like Young Thug, another artist known for prolific output. Although both artists record and release an incredible amount of material—Russ has uploaded 27 new songs to his SoundCloud over the past 12 months, while Thug has released three retail projects over the same time period—you won't find Thugger going back to previously-released material in search of a potential hit record.

Song Lyrics:

[Hook x2:]
She's fallin' in love now
Losin' control now
Fightin' the truth
Tryin' to hide
But I think it's alright girl
Yeah, I think it's alright girl

She's falling but she doesn't think he'll catch her
Cause her last relationship was a disaster
Accusations everyday she didn't know why
All her calls would be ignored he's on his own time
Shoulda' ended it before it started
All she ever got was broken hearted
He was cheating on her tryna' flip it
Back on her like a victim
Now she's all alone and starting over
Now she's got baggage on her shoulder
But the new guy really loves her
She loves him but she doesn't trust herself anymore

[Hook x2:]
She's fallin' in love now
Losin' control now
Fightin' the truth
Tryin' to hide
But I think it's alright girl
Yeah, I think it's alright girl

Despite her past she can't help the attraction
He tells her that he's nothing like the last one
He redefines in every way what love is
She fell for him and hasn't gotten' up since
Every now and then she goes off though
Beating on his chest like a bongo
He understands she's coming from a hurt place
Answers all the questions on her survey
Doesn't get jealous, doesn't break trust
Doesn't call a hoe after hang ups
Gives her everything she ever wanted
And even though she still feels haunted

[Hook x2:]
She's fallin' in love now
Losin' control now
Fightin' the truth
Tryin' to hide
But I think it's alright girl
Yeah, I think it's alright girl


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