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  • Help - Your Old Droog
    When a piece of art is well-received by the masses, we prefer when it goes untouched. This is the reason why ill-conceived movie sequels cause hysteria, and it’s also why hip-hop heads are so protective of beats and songs that are deemed classics. We want that feeling the art gave us—that memory—left untainted. Last week, in the midst of GRAMMYs madness, Target tapped...
  • Draco - Future
    Future said you’re never going to get your bi**h back, and it’s most likely because she’s busy doing his dirty work. Last night (February 21), the ATL superstar took over the stage of The Tonight Show for a “legendary” performance of “Draco”—one of the standout efforts from FUTURE (by Future). Today, the artist and a doer of great business with Drake shared the music ...
  • Picture Perfect - Little Simz
    Off the back of Little Simz' ambitious Stillness in Wonderland short film from last year, comes this deeper dive into Wonderland in the form of an animation from Jeremy Cole. Red and black are the main colours in this animated journey - a stylised comic book city noir with some psychedelic leanings that takes the iconography of Alice in Wonderland and runs with it to ...
  • 5ive - Solo 45
    How do you get a horse and a sawn-off shotgun onto a London estate without being arrested? Ask Javier Alejandro, who's created a cool-looking mix of tough realism and flights of imagination for Solo45. A call to arms for a revolution, the surreal elements in a very realistic setting combine with the vibrant teal & orange colour palette and woozy camera movements to cr...
  • Back Up - Clipping.
    Like most people, there's a solid chunk of my personality that secretly loves to be disturbed on some level. I think part of that can be blamed on the fact that my mother found it totally appropriate to introduce a very young Brent to a slew of her favorite horror movies. By the age of 10, I was just as familiar with Jason Voorhees, Freddy Kreuger and Chucky as I was ...
  • Cute - Big Baby D.R.A.M.
    What could possibly bring any more joy to your day than the infectious smile of D.R.A.M? Well, what about his Muppet doppelganger? Nathan R. Smith's video for 'Cute' is a playful love story that lives up to the title of the track. D.R.A.M. and his Muppet pal hit the city in search of love, and of course they find it, because honestly who could resist? Not before a bit...
  • It Takes Two - Carly Rae Jepsen & Lil Yachty
    Target brings together Carly Rae Jepsen, Lil Yachty, and producer, Mike WiLL Made-It in an epic remake of the ‘80s classic "It Takes Two." The music video, directed by Roman Coppola and choreographed by Mandy Moore, debuted during the 59th Annual GRAMMY Awards®. Not just a cute couple alert, but a cute quarter in this remake of "It Takes Two" for a branded Target clip...
  • 48 Laws - Omen
    Andrew Litten has captured an introspective night with American hip hop artist Omen straight onto 16mm for his poignant track, 48 Laws. To put it simply, it's a gorgeous video that perfectly complements the song. The shots are surprisingly simple yet remarkably powerful in their beautifully spotted, expressive use of colour. The dazzling palette includes plutonium gre...
  • Accelerator - Danny Brown & Paul White
    Visually and sonically, “Accelerator” is a slap in the face from the jump. The video kicks off with a brief explanation of a pretty straightforward premise—an unnamed man has, quite literally, lost his mind, and his anthropomorphized brain has apparently escaped his cranium, only to be found enjoying a pint at the local pub. We get only a brief moment of “okay this is...
  • Same Drugs - Chance The Rapper
    Jake Schreier's marvellous video for Chance The Rapper's Same Drugs features the rapper at the piano, with the same accompaniment as at his homecoming Magnificent Coloring Day concert last September in Chicago - a big-eyed puppet, who breaks out into Eryn Allen Kane vocals in the song. It's Muppet-tastic, of course, and not just because of the performance, complete wi...
  • High Roller - Nines
    Nines & Chris Day team up to direct a new music video for High Roller, in which Nines lives a life of grounded excess. Private planes, nice cars, and a party at a flashy apartment are all very nice, but Nines doesn't let it go to his head. Intercutting the excess of success in with scenes of London estates shows us that he still respects his roots. A slick, stylish pr...
  • Blicka Blicka - Rome Fortune
    'Blicka Blicka' is a surreal slice of Americana from the uncanny mind of Rome Fortune. Taken from his deeply personal Jerome Raheem Fortune LP on Fool’s Gold, the new, Anthony Supreme-directed clip features Rome rapping from a dreamlike, decrepit trailer park:This is my intuition / and it says I shouldn't be pigeonholed / they said that this shit would be difficult / ...
  • BagBak - Vince Staples
    Since dropping his critically-acclaimed debut album Summertime ‘06 in 2015, Vince Staples has quickly risen to become one of the most valued voices in hip-hop through a consistent stream of impressively insightful offerings. Having kept fairly quiet since last year’s Prima Donna EP, Staples is back and sounding hungrier than ever on his politically-charged new single,...